SEO Basics Every Business Owner Should Know

Search engines need to clearly understand what your page is about — accurate titles, descriptions and headings matter more than most business owners expect.

Page speed is a ranking factor and a conversion factor at the same time: a slow-loading site loses both search visibility and impatient visitors.

For local businesses, a consistent name, address and phone number across your website, Google Business Profile and directories helps search engines trust your listing.

A sitemap and a correctly configured robots file — both included in every website I build — simply make sure search engines can find and index every page you want them to see.